So You Think You Can Danceweakened slightly vs. last week, but it was still plenty strong enough to win the night going away for Fox in both viewers with 8.38 million [vs. CBS with 7.44 million] and demo adults 18-49 with a 2.9 rating / 9 share [vs. CBS with a 1.8/6].
Big Brother showed about a 10% improvement vs. last week in both viewers and demo adults, good news for CBS. Sadly for NBC, Baby Borrowers [at 9pm] continued to fall, down about 20% from last week. At a 2.0 demo rating, it’s still a win for NBC, but it is descending towards Loserville. Primetime: Crime improved on last week’s demo rating by a tick and is likely a nice demo/$ summer show for ABC.
Even though it’s “Summer” in broadcast prime-time TV land, and the formal TV season is complete, we will continue to track the season to date (STD) results through the technical end of the prime-time broadcast season in September.
Even though the season is “officially” over, technically the ratings never stop pouring in, so we will continue to track the season to date changes from 2006-7 to 2007-8 until the actual end of the season in September.
Our chart shows broadcast network prime-time season to date average prime-time viewership for the 2007-8 season compared to the 2006-7 season.
James Hibberd is one of my favorite writers. Not just about the television industry which he covers for The Hollywood Reporter (and formerly TV Week) and also does his own blog there called The Live Feed – he’s just one of my favorite writers period.
He’s definitely one of the smartest guys writing about the biz that either Bill or I have come across and he’s also hysterically funny at times. On top of that, for no reason it seems other than he’s just a nice guy, he’s been very helpful to us from time-to-time with various questions we’ve had. And that’s even after that time I attributed something to him that he didn’t actually say (and was kinda snarky about it, to boot).
But he definitely wrote the following in his TCA Recap:
Best swag: National Geographic Channel roller backpacks. They’re backpacks! Yet they roll! Ideal for pulling your backpack up the sidewalks of K2.
Scariest swag: HBO’s pitch black sweatshirt hoodie and matching black skullcap, both stamped with the words “Generation Kill.” Could aid otherwise congenial-looking reporters in terrifying their victims as newspaper layoffs force them into a life of crime.
Goofiest critic question: During CBS Paramount’s panel for daytime syndicated series “The Doctors,” one critic told a 237-word anecdote about surgeons leaving a sponge inside of her and getting a staph infection. The critic concluded by asking, “How does a doctor do something like that?”
CBS Entertainment President Nina Tassler said the other day that she is proud of the show but wished it had better ratings.
Translation: We thought we had something, but we were wrong.
And they’re giving Flashpoint another chance in Swingtown’s old slot Thursday at 10pm. It won its timeslot, but started weaker than Swingtown, with 8.13 million viewers, and an overnight 1.9 demo rating. It slipped to 7.12 million viewers and approximately an overnight 1.5 demo rating in its second airing. That’s not a good trend. However, CBS seems to want to give it a chance in a somewhat more viewer rich environment. I wouldn’t bet on its success there either, but CBS has little to lose by trying.